Page value intelligence
Find the pages that work, and the ones quietly costing you visits.
Continuation rate
For each page, Glyphex calculates the percentage of visitors who viewed another page after viewing this one.
- High continuation (> 60%): the page invites visitors deeper. Good navigation, useful CTAs, related content.
- Medium continuation (20–60%): typical content page.
- Low continuation (< 20%): most visitors leave from here. Possibly a dead end, possibly a goal page (thank-you, success).
Continuation rate is shown next to each page in the Top Pages list and in the Pages detail view on the Behavior tab.
Dead-end detection
Glyphex automatically flags pages with low continuation rate that are not goal pages. The detection looks for:
- Continuation rate below 20%
- At least 10 views in the period (so noise is filtered out)
- Path does not look like a thank-you or success page
These pages appear in the Insights panel with a recommendation: usually to check whether the page is missing internal links, has a broken next-step button, or buries its CTA below the fold.
Continuation vs bounce rate
These look similar but answer different questions:
| Metric | What it measures |
|---|---|
| Bounce rate | % of sessions that ended after one page. Counted at the session level. |
| Continuation rate | % of views followed by another view. Counted at the page level. |
A page can have a high bounce rate (most sessions are single-page) and a high continuation rate (visitors who came from elsewhere clicked through). Looking at both gives you a fuller picture.
Acting on the data
Find unexpected dead ends
A blog post with low continuation but high views means people land, read, and leave. Add "related posts" or a relevant CTA to the bottom and watch the rate move.
Validate redesigns
Before and after a page redesign, watch the continuation rate. If it goes up, the new layout is doing its job.
Promote your best pages
Pages with high continuation rate are quietly doing the work of moving people through your site. Worth surfacing on your homepage or in newsletters.
Related
- Dashboard guide: where to find pages and continuation rate
- Goals & conversions: set up goal pages so dead-end detection can ignore them