Goals & conversions

Track the actions that matter most to your business.

What are goals?

Goals let you define important actions and track how many visitors complete them. A goal can be:

• Page view - Visitor reaches a specific page (e.g., /thank-you)
• Custom event - Visitor triggers an event (e.g., purchase)

Creating a goal

Goals are managed in your site's Settings page. Here's how to create one:

Managing existing goals

Your goals appear as a list in the Settings page. Each goal shows its name, type (page view or event), and target. To remove a goal, click the Delete button next to it. To change a goal, delete it and create a new one with the updated settings.

Page view goals

Track when visitors reach specific pages. Common examples:

Wildcard patterns

Use * at the end of a path to match all pages that start with that prefix:

• /blog/* matches /blog/post-1, /blog/post-2, etc.
• /products/* matches all product pages
• /docs/* matches all documentation pages

Custom event goals

Track goals based on custom events you send from your site. First, track the event:

// Track when user completes purchase
window.analytics.track('purchase_complete');

// Track when user signs up for newsletter
window.analytics.track('newsletter_signup');

Then create a goal with the event name as the target (e.g., purchase_complete).

Viewing conversions

Once you have goals set up, you'll see conversions in the Overview tab of your dashboard:

• Conversions - Total number of times the goal was triggered
• Unique conversions - Number of unique visitors who converted
• Conversion rate - Percentage of visitors who converted

Best practices