Dashboard

Your analytics at a glance.

Overview tab

The Overview tab shows your key metrics:

  • Visitors - Unique visitors in the selected time period
  • Page views - Total pages viewed
  • Bounce rate - Percentage of single-page visits
  • Avg. duration - Average time visitors spend on your site

Each metric shows the percentage change compared to the previous period. Green indicates improvement, red indicates decline (inverted for bounce rate).

Insights panel

AI-generated insights highlight important trends and anomalies:

  • Traffic spikes or drops
  • High bounce rate warnings
  • Top performing pages
  • Engagement recommendations

Conversions

If you've set up goals, the Overview tab shows your conversion metrics. Click "Manage goals" to add or edit goals in Settings.

Acquisition tab

Understand where your visitors come from:

Channels

Traffic grouped by source type: Direct, Organic Search, Social, Referral, Email, Paid, and AI.

Referrers

Specific websites that link to you.

UTM sources

Campaign tracking from UTM parameters.

Entry pages

The first pages visitors see (landing pages).

AI traffic

Visitors from AI assistants like ChatGPT, Claude, Perplexity, and others.

Search engines

Breakdown by search engine: Google, Bing, DuckDuckGo, etc.

Social networks

Traffic from social platforms: Twitter, LinkedIn, Reddit, etc.

Behavior tab

See how visitors interact with your content:

Page performance

Shows continuation rate for each page - the percentage of visitors who view another page after this one. Higher is better.

Top pages

Most viewed pages on your site.

Exit pages

The last pages visitors see before leaving your site.

Outbound links

External links your visitors click on.

File downloads

PDFs, ZIPs, and other files visitors download.

Audience tab

Geographic and technical details about your visitors:

World map

Interactive map showing visitor locations worldwide.

Countries & cities

Geographic breakdown of your audience.

Devices

Desktop, mobile, and tablet breakdown.

Browsers

Chrome, Safari, Firefox, Edge, etc.

Operating systems

Windows, macOS, iOS, Android, Linux.

Bots

Bot traffic is tracked separately from human visitors:

Bot categories

Search engines, social crawlers, SEO tools, AI crawlers, monitoring services, headless browsers.

Top bots

Individual bot breakdown: Googlebot, Bingbot, GPTBot, and others.

Most crawled pages

Which pages bots visit most frequently.

Bot traffic trend

Track bot visits over time.

Live mode

Toggle live mode to see visitors in real-time:

  • Active visitors badge shows current visitors
  • Activity feed shows page views as they happen
  • Data refreshes every 10 seconds
  • Automatically pauses when you switch tabs

Time ranges

Use the time range selector in the header to view different periods:

  • 24h - Last 24 hours
  • 7 days - Last week
  • 30 days - Last month
  • 90 days - Last quarter
  • Custom - Pick specific start and end dates

All metrics show comparison to the previous equivalent period.