Scroll depth
A metric that measures how far down a page visitors scroll, typically expressed as a percentage of the total page height.
Scroll depth tracking reveals how much of your content visitors actually see. A visitor who scrolls to 100% has seen the entire page, while someone at 25% only viewed the top quarter.
This metric is particularly valuable for content-heavy pages like blog posts, landing pages, and documentation. It helps you understand whether visitors engage with your full content or abandon it partway through.
Low scroll depth on important pages may indicate issues with content quality, page layout, or whether the content matches visitor expectations. High scroll depth suggests engaging content that holds visitor attention.
Unlike traditional analytics that only track pageviews, scroll depth provides insight into actual content consumption. A page with many views but low scroll depth may need restructuring or better above-the-fold content.
Frequently asked questions
What is a good scroll depth percentage?
A good scroll depth varies by content type. For blog posts, 50-70% is typical. Landing pages should aim for 70%+ to ensure visitors see key calls-to-action. The goal is ensuring visitors reach your most important content.
How is scroll depth measured?
Scroll depth is measured by tracking the furthest point a visitor scrolls on a page, calculated as a percentage of total page height. Analytics tools typically record this when visitors leave the page or at set intervals.
Does scroll depth affect SEO?
While scroll depth itself is not a direct ranking factor, it correlates with engagement signals that search engines value. Pages with higher scroll depth often have lower bounce rates and longer time on page, which can positively influence rankings.