Entry page
The first page a visitor views when arriving at your website, also known as a landing page. Entry pages are where sessions begin.
An entry page is the first page a visitor sees when they arrive at your website, marking the beginning of their session. This is also commonly called a landing page, though that term sometimes specifically refers to pages designed for marketing campaigns.
Entry page analysis reveals how visitors discover your site. Your homepage might be the most common entry point, but blog posts, product pages, or documentation often serve as entry pages for visitors arriving from search engines or shared links.
Understanding entry pages helps optimize the visitor journey. Pages with high entry traffic but high bounce rates may need better content alignment with visitor expectations or clearer paths to continue exploring your site.
Entry page metrics typically include the number of sessions starting on each page, bounce rate (visitors who leave without viewing other pages), and average session depth (how many pages visitors view after entering).
Frequently asked questions
What is the difference between entry page and landing page?
Entry page and landing page often mean the same thing: the first page of a session. However, "landing page" sometimes specifically refers to pages designed for marketing campaigns, while "entry page" is the broader analytics term for any session-starting page.
Why are entry pages important?
Entry pages are your first impression. They determine whether visitors stay and explore or leave immediately. Optimizing entry pages for relevance, clarity, and clear next steps improves overall site engagement.
How do I find my top entry pages?
Analytics tools show entry pages in behavior or acquisition reports. Look for "Landing Pages" or "Entry Pages" sections that list pages ranked by the number of sessions they initiate.