Pageview
A pageview is recorded each time a page on your website is loaded or reloaded in a browser.
Every time a visitor loads a page on your website, that counts as one pageview. If the same visitor refreshes the page or returns to it later, each load counts as an additional pageview.
Pageviews help you understand which content on your site gets the most attention. Pages with high pageview counts are typically your most valuable content: they rank well in search engines, are frequently shared, or are central to user journeys on your site.
The distinction between pageviews and unique pageviews matters: total pageviews count every load, while unique pageviews count only one per page per session. If a user views the same page three times in one session, that's three pageviews but only one unique pageview.
Pageviews are distinct from sessions (visits) and users. One session can include multiple pageviews, and one user can have multiple sessions over time.
Frequently asked questions
What is the difference between pageviews and unique pageviews?
Total pageviews count every page load, including refreshes and repeat views. Unique pageviews count only one view per page per session. If someone views the same page 3 times in one session, that's 3 pageviews but 1 unique pageview.
What is the difference between pageviews and sessions?
A session is a single visit to your site, which can include multiple pageviews. One session might have 5 pageviews if the visitor views 5 pages. Pageviews measure content consumption; sessions measure visits.
Are more pageviews always better?
Not necessarily. High pageviews can indicate engaging content, but also confusing navigation where visitors can't find what they need. Consider pageviews alongside other metrics like time on page and conversions.