Product analytics

Understand user behavior without compromising privacy.

Custom events

Track specific actions users take on your site:

// Track a button click
window.analytics.track('signup_clicked');

// Track with properties
window.analytics.track('purchase', {
  plan: 'pro',
  value: 29
});

View events in the Events page of your dashboard. See which events happen most often, when they occur, and on which pages.

Conversion goals

Define goals to track conversion rates:

• Pageview goals - Track when visitors reach a specific page (e.g., /thank-you)
• Event goals - Track when visitors trigger a specific event (e.g., purchase)

Go to Settings → Goals to create goals. View conversion metrics in the Conversions page.

New vs returning visitors

Understand your audience composition:

• See how many visitors are new vs returning
• Track visitor loyalty over time
• Identify trends in returning visitor rates

View new vs returning data in the Audience section of your dashboard.

Automatic tracking

Some behaviors are tracked automatically without any code:

• Outbound links - Clicks on external links
• File downloads - Downloads of PDFs, ZIPs, and other files
• Page navigation - All page views including SPA navigation

API reference